Strategic Field Support for Sustainable MSME Growth

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

“Strategic Field Support for Sustainable MSME Growth” is a comprehensive training program designed for field officers, loan officers, and frontline staff working with Micro, Small, and Medium Enterprises (MSMEs) in underserved communities. The course equips participants with practical tools and strategies to diagnose business needs, co-create tailored support plans, strengthen financial resilience, facilitate market connections, and build long-term coaching relationships. Through interactive modules, real-world case studies, and downloadable toolkits, learners will gain the skills to empower MSMEs to achieve sustainable growth and resilience.

What Will You Learn?

  • Understand the contextual challenges and opportunities facing MSMEs in underserved communities.
  • Assess MSMEs using simple diagnostic tools to identify strategic support needs.
  • Provide targeted coaching and support that strengthens business sustainability and resilience.
  • Promote inclusive entrepreneurship among women, youth, and PWDs.
  • Track MSME progress and generate insights for organizational learning and improved impact.

Course Content

Module 1: Understanding the MSME Landscape
Welcome to your first module. In this session, we lay the groundwork for effective MSME support by exploring who MSMEs are, what challenges they face, and how your role as a field officer can empower them to thrive.

  • Lecture: Understanding the MSME Landscape
  • Reflection Quiz

Module 2: Diagnosing MSME Needs
To support MSMEs effectively, we must begin with understanding their specific needs. Diagnosis is the process of observing, listening, and gathering enough information to determine the most pressing issues and the opportunities for growth.

Module 3: Designing Tailored Support Plans
Supporting MSMEs is not about handing out generic advice—it’s about partnering with entrepreneurs to craft practical, relevant, and doable steps that fit their unique context. In this module, we learn how to co-design support plans that MSMEs can actually implement.

Module 4: Strengthening Financial Resilience
Many MSMEs fail not because they lack income, but because they lack financial control. Strengthening financial resilience means helping entrepreneurs manage money wisely—so they can survive tough times and build for the future.

Module 5: Facilitating Market Connections
Many MSMEs have good products or services—but without reliable customers or market access, they struggle to grow. In this module, we explore how field officers can help MSMEs reach, retain, and expand their markets.

Module 6: Coaching and Relationship Building
Field officers often wear many hats—but one of the most powerful is that of a coach. Coaching isn’t about giving answers; it’s about asking the right questions, building trust, and helping MSMEs grow in confidence and capability.

Module 7: Monitoring Progress and Sustaining Change
Change in MSMEs doesn’t happen overnight. Field officers need simple, consistent ways to track progress and help entrepreneurs stay on course. In this final module, we explore how to keep learning, adapting, and celebrating growth together.

Module 8: Field Officer Toolkit: Practical Tools for MSME Support
Supporting MSMEs in the field requires more than knowledge—it demands practical, easy-to-use tools that help field officers diagnose challenges, co-create plans, track progress, and build trust with entrepreneurs. This toolkit provides a set of downloadable resources designed to simplify your work, structure your interactions, and ultimately drive more meaningful and sustainable business growth.

Module 9: Course Roundup – Sustaining Long-Term Impact
Congratulations! You’ve completed the course. Now, let’s revisit the key takeaways:

Student Ratings & Reviews

No Review Yet
No Review Yet